[TheDefiant]
The era of Web3 commerce
If Ethereum and Consensys Co-founder Joseph Lubin is to be believed, “with the recent usage of our [Web3] tech by so many major brands, we now find ourselves in the era of Web3 commerce.”
However, my claim is that most of this innovation isn't truly Web3. The majority of these early-adopting major brands have retained Web2 business models, merely incorporating blockchain technology and, of course, NFTs. Furthermore, almost all implementations of the technology lack the core principles and user benefits intrinsic to authentic Web3.
To continue reading this as well as other DeFi and Web3 news, visit us at thedefiant.io
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