With the pandemic keeping people indoors through 2020 and 2021, social platforms across the globe experienced a massive boost in activity. TikTok added over 700 million new users, and YouTube advertising revenue doubled between Q1 2020 and Q4 2021.
This increase sparked a big shift when it came to content creation. People of all ages began to flock towards monetizing their skills, talents or even their daily lives through social platforms, with many able to turn content creation into a full-time career.
However, certain thresholds must be met for a creator to be able to monetize, and a majority of this income is generated via volatile ad revenue controlled by the parent platform.
To continue reading this as well as other DeFi and Web3 news, visit us at thedefiant.io
#undefined [Source: TheDefiant]